Intelligent product solutions since 1949
wolfcraft GmbH is a manufacturer and supplier of tools and power tool accessories and is regarded as a co-founder and driving force in the German DIY industry. Our family business was founded in 1949 by Robert Wolff and is now managed in the second generation by Thomas and Reinhard Wolff. The management is based in Kempenich. Production takes place primarily in our own factories in Germany and in Malé Dvorniky (Slovakia).
With an export share of 66 %, wolfcraft is an internationally active company with its own sales staff in many European countries and numerous trade and distribution partners worldwide. Internationally, we employ over 700 people and are represented in 50 countries.
With the experience of over 70 years and based on consistent market and user research, we translate project-specific problems and challenges into intelligent product solutions. We currently offer around 3,000 articles under the wolfcraft brand. More than 550 of our developments are protected by patents.
The high degree of innovation of our products has already been recognized with numerous awards, including the "Red Dot Design Award" for the popular one-handed clamp. For the VLC 800 vinyl and laminate cutter, wolfcraft has received the renowned PLUS X Award.
Our brand promise
wolfcraft is the project solver - our brand stands for innovative tools and power tool accessories. Our mission is to provide perfect work results for every home and craftsman. For its holistic and consistent brand and communication strategy, wolfcraft was named "Winner" in the "Industry Excellence in Branding" category of the German Brand Award 2017 in the "Gardening & Tools" category.
From problem finder to problem solver
The deep understanding of the users' needs, tasks and expectations is our most important criterion for success. Depending on the level of knowledge and complexity, users are faced with specific challenges when dealing with craft projects. Analysing these difficulties in the course of a project and creating solutions is our core competence.
For this purpose we intensively deal with the target group and their problems and develop solutions. We are inspired by proven processes and procedures, but never limited by them. In order to create perfect solutions, we look beyond the horizon and courageously break new ground. In this way we are constantly developing our methods, processes, materials and knowledge. This makes the brand an irreplaceable partner for complex craftsmanship projects around the house and home.
Digitalisation in medium-sized businesses
Our 1st Digital Day 2019 was a complete success. In the video you can see some impressions of the enthusiastic audience.