Working Tables

Our international merchandising team develops individual marketing strategies for our individual product groups, based on the key figures for the assortments as well as findings from market research studies.

The customers and sales department then cooperate to implement these concepts on the shop floor. 

Relevant placement options: 

• Shelf placements  
• Assortment-oriented secondary placements 
• Lucrative high-volume placements 
• Campaign placements 
• Complementary placements 

wolfcraft closely cooperates with its B2B customers and their online managers. 

Together, we develop efficient, target group-oriented online advertising measures, such as:

• Brand shops
• Newsletters
• Banners
• Projects of the month
• Advertisements
• SEO measures
• Review management
• Customer-specific content

wolfcraft regularly appears in all relevant publications that have a focus on DIY, tools and home improvement. With this, we specifically address the strong target groups of middle age and above.

We publish:

• Advertisements
• Campaigns
• Advertorials
• Tutorials and guides
• Project instructions
• Competitions
• Company profiles

Additionally, we regularly take part in product and tool tests by the press, with great success.

An international team of social media managers takes care of wolfcraft's presence on all important platforms:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter
• LinkedIn

Worldwide, we are active on more than 60 channels in more than 20 languages. We have a very close relationship with our community, who love to share their projects under #wolfcraft. 

Competitions, photo contests or seasonal campaigns increase the participation of our fans.

We have established a wide network of cooperation partners in many countries to make our products even better known. 

An overview of our cooperations: 

• In more than 20 countries and languages
• More than 500 cooperations per year
• On Facebook, Instagram, YouTube, TikTok, Pinterest and blogs
• DIY projects, tips and tricks, infotainment
• High reach through promotion

We very carefully select the influencers: technical skills, interesting projects and the credibility of the channels are of utmost priority to us.

Thanks to the cooperations, we reach several million do-it-yourselfers and trade experts. 

Videos by wolfcraft can be found in 16 languages on the world's largest video platform and second-largest search engine. On our channels, we provide the following videos:

• Product videos
• Assembly instructions
• Project videos
• itworks – our DIY show
• Expert videos

We invest in the growth of the channels and additionally support it with advertising measures.

We offer: 

• Telephone hotline
• Technical support
• International service for spare parts
• Setup instruction videos
• Response to e-mail enquiries 

In this way, we ensure that our products have a long service life in terms of sustainability.